EmailXT and marketing : Benefits

Assured in-box delivery

20% of legitimate commercial messages never reach the recipient’s in-box. With EmailXT, senders could get a receipt and know that every message the recipient wants is delivered. Confirmation of delivery and detailed delivery status. Using reliable, per-message authentication, EmailXT messages generate positive confirmation of delivery for auditing and confirmation purposes.

Full message functionality

To guard against phishing attacks, viruses, and other threats, ISPs restrict the use of images and links in emails. EmailXT allows ISPs to turn these features back on. Messages can be delivered as designed, with links and images intact. Brand identity is preserved and message utility is restored.

Trust labeling

A wide variety of commercial and non-commercial senders would capture significant benefits from a trusted class of email like EmailXT. Trusted class email yields enormous benefits for marketers seeking to create and nurture a relationship with consumers online.

Generate more revenue per email

If you send campaigns that directly generate significant revenue, you should consider the higher delivery, open and click through rates that will be generated from EmailXT. Using modest assumptions, it is reasonable to assume that the combined benefit from higher delivery, images and links enabled and a trusted relationship could double revenues per email.

Save costs and increase customer satisfaction

Lost email translates into customer support calls and reduced customer satisfaction for many businesses. Many companies operate paid services where the product is fulfilled through email. Assured delivery is essential for many senders and can have a significant positive impact on expense and customer experience. In addition, all kinds of potential cost savings promised by converting paper-based processes to email, such as invoicing, payments, and donation requests, can finaly be realized. Confirmation of delivery enables the sender to have more confidence in EmailXT delivery than direct mail.

Protect Your Brand And Your Customer

Major brands have or will likely be used by phishers to scam customers in the future. Phishers have moved beyond financial institutions and eBay to major retailers, insurance, etc. If you are a major brand with a large or attractive customer base you will be used by phishers eventually.

Email has become an indispensable medium in creating, extending, and managing brand relationships among marketers and consumers. Trusted messaging enables brands to safely email customers. EmailXT can leverage all this. As the underlying technology matures and becomes more sophisticated, email marketers will take advantage of myriad means of engaging with consumers.

Join the EmailXT community at www.emailxt.org

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